That means big opportunities for brands like yours to connect with consumers on platforms like, That's why we've put together a list of the top social media, In countries like Singapore, micro-influencer marketing has seen high growth in segments like food, beauty, fitness, and health. Advertisers are Just take a look at Dove's iconic "Real Beauty" campaign. However, the numbers for South-East Asia are even more impressive. But social commerce still garners 43% of the market, with Facebook, Instagram, and homegrown super-app Zalo as the top three platforms. It is free to use, but users can purchase premium features and services. The most popular social media platforms. Meanwhile, 36.6% use social platforms to fill their free time. Read our article on Malaysia digital marketing platforms and tips for Malaysia digital marketing success, including social media marketing, SEO, and ecommerce. With around 1.3 billion active users, WeChat has quickly become one of Asias most popular social media platforms. Shopping just got a whole lot easier, thanks to the latest features from your favorite social media platforms. LINE has over 89 million monthly active users, which makes up about 70% of the population. Methods: We surveyed travellers departing from Hamburg International Airport to South or Southeast Asia, using a questionnaire on demographic, medical and travel characteristics. Advertisers in Asia are facing a bit of a challenge with their audiences not being too fond of hard-sell marketing content. https://t.co/VTPmzjHrXb, The Weekly Digest from SMPerth - https://t.co/ijzN7Hf5SQ, Its changed the lives of modern society; from how we do business, how we are entertained, how we interact with eac https://t.co/Nkyty8fMfb, This is it. Advertisers are The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. It also ranked first globally with the most mobile downloads of Whatsapp and Tiktok in 2020. View social media market share by year Last 12 Months 2021 2020 2019 2018 2017 View all years. AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. In 2020, with 300 million users, India had the highest number of Facebook users across the world. Asia-Pacific will no longer produce huge increases in new social network users, but the sheer scale of the region means it should remain front and center for social media marketers. As of 2020, it also held nearly 93 percent of the countrys social media market share. Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. The number of social media users in Thailand at the start of 2022 was equivalent to 81.2 percent of the total population, but it's important to note that social media users may not represent unique individuals (see our detailed notes on data to learn why). Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. It is a picture-sharing social media app that allows users to take, edit, share pictures and follow content. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. In 2020, QQ introduced e-learning as the pandemic closed many schools in China. Youku offers a wide range of content, including movies, TV shows, news, sports, and music. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. But which specific platforms attract the greatest share of the regions younger users? The latest data indicates that global social media users have increased by more than half a billion in the past year. Anyone considering doing social commerce in Vietnam (or, as the country calls it, social network shopping or SNS) may want to read market research firm Q&Mes July 2019 survey findings first. And, guess what? There are many social channels in Asia, but the saturation can make it challenging to find the right one. Collectively, these platforms rack up the following statistics: PayPals Asia report on social commerce also states that 80% of Indonesian online merchants sell on social media. KEY STAT: Facebook will have 934.3 million users in Asia-Pacific this year, more than it has in any other region. It's not a new idea in digital marketing, but it's still an effective way for a brand to build credibility and boost conversion rates. Copyright 2023 - AXJ International Pte Ltd - All Rights Reserved. In some geographies, however, there are significant challenges. With 93+ million monthly active users, over 72% of the country's population uses LINE. Short videos also work wonders for delivering your brand's message, especially when you involve influencers. Its essential to consider who you are trying to reach, how you will reach them within the app, and what tailored content you can produce to keep them engaged when choosing your Asian social media networks. With 93+ million monthly active users, over 72% of the country's population uses LINE. Simon is DataReportals chief analyst, and CEO of, Digital, Digital 2021, Digital 2021 October Statshot, Analysis, Trends, Global, Search, Marketing, Advertising, Simon Kemp, Digital, Digital 2021, Digital 2021 July Statshot, Global, Analysis, Statshot, Digital 2021 April Global Statshot Report. 64% will return to a store they have already bought from in the past. Chart. the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. A full 61% of all people in the region are active on social media - a significant rise from 55% just one year ago. Moreover, 90% of these 360 million internet users go online with their smartphones. 5). Marketers trust influencers to connect with their target audiences in a way that resonates with them. By highlighting your brand's values and using storytelling techniques, you can tap into people's emotions and build a strong connection with them. Well start off with a quick look at the global state of digital for context, before going on to look at the specific behaviours and preferences of South-East Asias young adults. Facebook will remain on top, but TikTok, Instagram, and Snapchat are making waves. The same convenience works for social commerce sellers. The app has seen plenty of successful marketing campaigns and is considered one of the most effective marketing platforms. Results: 975 travellers were analysed - the majority (817, 83%) being tourists. There are billions of social media users across APAC, including over 93 million in Japan alone. This statistic is not included in your account. Social media statistics for Thailand in 2022. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. 89.3% of the entire South Korean population are social media users. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. There's Beams, Spotify Podcasts, Twitter Space and more. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? TikTok would have been closing in on Instagram for second place, but its ejection from India has made that outcome nearly impossible. The top social commerce platforms in Southeast Asia (by country). The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. As soon as this statistic is updated, you will immediately be notified via e-mail. Short Video Content will Dominate Social Media Platforms 1. Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Most companies looking to advertise their product or service across APAC have seen success in another market first. countries with the most amount of active social media users, Facebooks penetration rate sits at around 61%, Why LINE is the most popular messenger app in Japan, The Ultimate Guide to using LINE Japan for advertising your business, very popular among celebrities and influencers. In particular: The potential adoption of social selling by merchants is also at 64%, while wide customer reach is the top reason for merchants to go on social media. data than referenced in the text. Curated marketplace for fundraising . Enter branded content. Fill out the form below to get started. Video sharing platform Youku Tudou, considered the equivalent of YouTube, is also popular. Facebooks dominance means social commerce is a hit here compared to eCommerce marketplaces, to the point that Facebook has become synonymous with the internet at large. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. Suddenly, the lockdown created a whole new breed of TikTok influencers, who are now thriving on the platform. But theyre not just browsingtheyre shopping (or contributing to their countrys internet economy, predicted to hit US$130 billion by 2025). In 2023, there's no denying the huge potential of S-commerce. And Vietnamese social commerce shoppers are quite loyal. Business Solutions including all features. 3), and WeChat (No. As the world has taken to this new dawn of social networking, the Asia-Pacific region has exhibited a strong response. Accessed March 01, 2023. https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/, StatCounter. Exportable files for easy reading, analysis and sharing. YouTube, Twitter, Instagram, and. It is an all-in-one messaging super app that also provides services such as payment, news feed, bookings, food delivery, and more. YouTube is the most popular platform in South Korea, with 85.9% of internet users aged 16-64 using it. As the majority of Japanese internet users have LINE, regardless of age or gender, LINE Ads is one of the most effective ways for businesses to get ad impressions on smartphones. This is according to Hootsuite's report. It also comes with a character limit, similar to Twitter. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). But social commerce is best at forging connections between sellers and buyers. But its features extend beyond that: Preparing the region's marine and offshore industries to prosper through the clean energy transition was the focus at the ABS Southeast Asia Regional Committee Meeting. And on Instagram, interactions between shoppers and sellers are generally instigated by Instagram Stories. The most popular is YouTube, with 89.6% of internet users on the platform. View all stats Browser For example, you can reach 100 percent of South-East Asias Facebook users aged 16 to 24 on at least one other social media platform, and the same is true for the users of Instagram, TikTok, and Twitter. Feeling the need for speed in your video content marketing strategy? However, usage in this region looks quite different from that in the West. Meanwhile, that average rises to more than 8 platforms per month for young adults in Malaysia, the Philippines, and Singapore. The company . If you are an admin, please authenticate by logging in again. "Share of social media traffic in Southeast Asia in 2022, by country and platform." Categorised as a super app and similar to the Chinese app WeChat mentioned previously, LINE has a plethora of features other than messaging. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); #SMPerth 2023 | Privacy Policy | Sitemap, How to overcome 6 small business challenges during COVID-19, Social Media Sins // 7 things to avoid at all costs. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. [Online]. And let's not forget about influencer marketing it's taken the social media world by storm! WeChat has many features but is predominantly a messaging service with around 38 billion messages sent daily. It's all about the "For You Page" feature. There are various popular social media platforms in Asia. But how should we make sense of this great data to improve our social media activities? Clicking on the following button will update the content below. When it comes to the socials, McKinsey & Companys 2018 report on Indonesias online commerce notes that Facebook, Instagram, LINE, and WhatsApp are the preferred platforms. Currently, you are using a shared account. 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